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Become a Franchisee

Panetteria Bakery

Quality bread is characterised by its crisp and golden crust, honeycombed creamy crumb and soft fluffy texture, and a distinctive taste and scent that propels us to an idealized homemade world in our mind.

The bread made by Panetteria, regardless of the characteristics of each variety in particular, is natural pre-baked bread of a premium class. Its production is a traditional process consisting of freezing the dough after its first baking. This makes it possible for bread to retain all its properties until final baking at the point of sale, and to deliver freshly-baked bread to customers.

Benefits of a Franchise Model

For franchisees, benefits include: a higher chance of success than in a sole proprietorship; shorter time to opening; initial training and ongoing support; assistance in finding an optimal site; the selling power of a known brand; lower costs through group purchasing and use of an established business model.


Owning a Panetteria Bakery is a tremendous opportunity. We are seeking individuals with significant business experience who have successfully owned or managed multiple business units or have led multiple departments and who have significant financial resources. When you own a Panetteria Bakery, you’ll get the support and experience that comes with it. Be part of a winning brand that keeps customers coming back for delicious baked items just the way they want!

Wide variety

Panetteria believes in healthy food. Our easy-to-prepare baked items are made to order right in front of the customer, precisely the way they want - using freshly baked breads, select ingredients and a variety of delicious possibilities.

Our Support

When you join the Panetteria family, you’ll get intense support and well beyond. Our franchise support system features:

  • Training
  • Product development
  • Purchasing cooperative
  • Field support, and much more!

Retail advice to our franchisees

Special atmosphere in the store

This is an important part of your unique selling proposition (USP). Good lighting and clear pricing information are essential features of a well planned strategy. This is a very important aspect. You should try to make the atmosphere fit your customer profile. Fix mirrors and shelves in strategic locations and let customers be carried away by sensations. It is vital to take into account how you arrange your space and lay out the product within it. The aim is to make the product display as attractive as possible to promote your image.

Distinctiveness, originality and creativity leads to brisk sale

This is your most valuable weapon. Your customers will appreciate the variety of products and you'll be able to satisfy them with a wide-ranging menu of bread, cakes and pastries. It is vital to take into account how you arrange your space and lay out the product within it. Rotate the product regularly to prevent gaps and mask the possible absence of some items, conveying the appetising and delicious nature of your product.

Professionalism and service

Both should be excellent to make customers feel at home; get their loyalty and success is assured. It requires dedication and constant customer service. The tiniest detail will affect whether they come back or not. Training your staff on the product you are offering is very important so they can convey it to your customers.

Social change and new trends

You should keep alert and know which product to offer. The fashion for brunch is becoming more and more widespread all over the world, as well as lighter, healthier breakfasts. You need to adapt your product to these needs. Try to vary the emphasis on different product families according to the time of day.

To bear in mind

  • Product quality
  • Professionalism
  • New trends
  • Popular times of day
  • Essentials
  • Rustic bread
  • Thaw and serve bread & pastry
  • Bake off pastry